NBA Player Ambassador Integration – Content Creation

One of the many joys of my career, is aligning brands and athletes that have similar passions and visions on how they want to connect with fans. When the relationship is a good strategic fit, the athlete ambassador can really speak authentically and passionately about the brand and the brands core messages.  For this campaign I developed the developed the concept and script for a health and wellness content series, featuring Harry Giles of the Sacramento Kings.  With a focus on the importance of mind health and resilience, Harry shared how he keeps himself prepared for the physical and mental demands of the game and shared personal stories of the mentors in his life. The series was featured across NBA social channels and amplified on the Sacramento Kings and Harry Giles’s social channels.

Working together alongside the brand, agencies, player ambassador, the team and the league to make this all come together seamlessly. I love the process and seeing it all come to life.

Behind the scenes